Appointment of Adam Parrott as CEO

03 Oct 2022

The Chain Reaction Board is excited to welcome Adam Parrott as Chief Executive Officer of the Chain Reaction Challenge Foundation.

Adam is an experienced CEO and brings with him a wealth of knowledge in business leadership and innovation. Adam is also a passionate cyclist and has experienced Chain Reaction firsthand having ridden an event in 2021. Having worked in numerous roles to successfully develop and implement new business ventures, we are confident that Adam will continue to grow the organisation.

After 12 years as Chief Executive Officer, John Ward has paved the way for us to continue to do what we do best - raising money for children in need through incredible corporate cycling challenges. The Foundation would like to thank John for his tremendous contribution in influencing the success we enjoy today, and we wish him well as he enters the next phase of his working life.

Tim Chadd will continue his transition to General Manager and will drive all aspects of our events while Adam will focus on growth and innovation including some exciting new ventures we have in the pipeline.

Working together, the team at Chain Reaction will continue to elevate the organisation and explore new avenues under Adam’s strategic leadership. This strategy will drive organisational growth to other product offerings while continuing to nurture our existing valued relationships with riders, corporate sponsors, and charity partners.

We are excited about the future of Chain Reaction, and we want to thank our supporters for your ongoing support in our vision to change the lives of children in need.

Berrick Wilson - Chain Reaction Founder & Chairman