Chain Reaction is not a mass-participation event; instead it concentrates on selected individuals who want the physical challenge. In return, they benefit from a valuable networking opportunities and the immense satisfaction of directly helping sick children.

Since its first ride in 2007 Chain Reaction has raised $43,554,837 on behalf of its charity partners.

The Chain Reaction Challenge Foundation, ABN 71 790 713 995, is a registered Charitable Fund and is endorsed by the ATO as a Deductible Gift Recipient Charity.


Riders usually tend to be senior executives and include Managing Directors, CEO’s, Partners and Directors of their respective organisations. Historically riders have come from the property, banking and finance and funds management industry and as such, the event offers a great networking opportunity for our industry leaders and an environment for client and staff engagement. Riders are selected on their fundraising ability, their ability to ride 1,000 kilometres in 6-7 days and equally as importantly their ability to integrate within the group.


Riders and teams raise funds through a combination of corporate networking and personal fundraising by selling various levels of sponsorship on their jersey. In addition, jerseys similar to those in the Tour de France which are awarded on a daily basis can be sponsored by corporations wanting to support the event, in return helping to expand networks and create friendly competition between sponsors. Each rider makes a $2,500 – $3,000 upfront donation and is expected to use their personal networks to raise a minimum of $5,000 in personal donations.


Money raised is used to support registered children’s (0 to 18 years) charities. Before the start of each ride, two major charity partners are selected as the recipients of the majority of funds raised. In addition a number of smaller donations are made to other children’s charities. Up to 10% of money raised may also be invested by the Foundation to create an income stream to cover its fixed costs.


Chain Reaction’s mission is to raise money for children’s charities through the running of challenging cycling events.


Chain Reaction recognises its responsibility to the greater community and believes that individuals working together can make a real difference to the lives of sick children and the charities that support them.

It challenges riders to use their standing in the business community and they are expected to use their networks to raise a pre-determined minimum amount in personal donations.

Riders and support crew participate in the spirit of camaraderie, teamwork and fun with each event completed as a group and not as a race.


Chain Reaction was founded in 2007 by Berrick Wilson after his daughter Milla was rushed to hospital with a brain haemorrhage when she was 2 days old.

Over the weeks that Berrick and his wife Caroline spent at the Newborn Intensive Care Unit at the Monash Medical Centre, they benefitted from quality care and attention from all the medical staff. What was obvious from the experience was that even in Australia’s major capital cities, more can be done to help our sick children.

Photo: Berrick Wilson with his daughter Milla at the conclusion of the 2007 ride.

After Milla recovered fully, the experience drove Berrick to do something that would allow people in a similar position to himself to assist sick and hospitalised children. As a result Chain Reaction was founded.

Since 2007 Chain Reaction has conducted 51 rides across Australian and New Zealand.


2023 Tour of South Island New Zealand  50 riders  $1,333,964
2022 Tour of Far North Queensland 56 riders $1,411,467
2021 Tour of Victoria 58 riders $1,237,460
2020 Tour of Tasmania 33 riders $935,036
2019 Sydney to Melbourne 43 riders $1,068,820
2018 Tour of New Zealand North Island 40 riders $1,128,730
2017  Sydney to Brisbane 34 riders $813,655
2016 Ten Peaks to Celebrate Ten Years 41 riders $1,171,189
2015 Tour of New Zealand South Island 40 riders $1,153,610
2014 Tour of Tasmania 45 riders $1,072,000
2013 Seven Peaks in Seven Days 46 riders $950,000
2012 Tour of Victoria 48 riders $960,000
2011 Sydney to Melbourne 44 riders $1,048,000
2010 Port Macquarie to Noosa 42 riders $860,000
2009 Tour of Tasmania 36 riders $651,000
2008 Canberra to Melbourne 48 riders $773,000
2007 Adelaide to Melbourne 32 riders $475,000


2023 Tour of South Island New Zealand  30 riders $692,349
2022 Tour of Tasmania 54 riders $1,540,020
2021 Tour of SE QLD 34 riders $816,325
2020 Newcastle to Brisbane* cancelled due to COVID $191,280
2019 Canberra to Melbourne 58 riders $1,056,810
2018 Tour of New Zealand South Island 58 riders $1,503,733
2017  Sydney to Brisbane 48 riders $1,150,496
2016 Tour of South Australia
41 riders $1,016,946
2015 Tour of Far North Queensland 38 riders $907,006
2014 Grafton to Brisbane 46 riders $1,002,000
2013 Tour of the Border Country 41 riders $790,000
2012 Rockhampton to Brisbane 45 riders $906,000
2011 NSW Central Coast to Brisbane 37 riders $608,000


2023 Tour of South Island New Zealand 45 riders $1,005,305
2022 Tour of Tasmania 44 riders $856,325
2021 Coffs Harbour to Sydney 53 riders $700,171
2020 Tour of Tasmania* cancelled due to COVID $465,358
2019 Melbourne to Sydney 45 riders $693,972
2018 Adelaide Hills and surrounds 24 riders $360,029
2017  Tour of New Zealand, North Island 29 riders $483,592
2016 Tour of Far North Queensland
33 riders $651,429
2015 Tour of New Zealands South Island  30 riders $791,795
2014 Tour of Tasmania 28 riders $553,000
2013 Melbourne to Sydney 30 riders $720,000
2012 Gold Coast to Sydney 31 riders $1,006,000


2021 Virtual Ride due to COVID 50 riders $434,530
2020 Cancelled due to COVID
2019 Sunshine Coast 37 riders $408,563
2018 Sunshine Coast 46 riders $425,093
2017 Byron Bay to Brisbane    49 riders $430,667
2016 Goulburn Valley and Mt. Buller
19 riders $140,274
2015 Tour of Central Victoria 30 riders $194,316
2014 Tour of Coast Roads 20 riders $96,460
2013 Tour of Mornington Peninsula 17 riders $74,942