From humble beginnings in 2013, where 17 ladies rode the Mornington Peninsula and raised $75,000 for children's charity, the Chain Reaction Women's 300 Challenge has become a significant fundraiser in its own right.
This year a 39-strong peloton is striving to break the $400,000 mark again for the third year running.
Beginning on Friday 11 October, the event revisits last year's course which takes riders through arguably the best cycling areas from Brisbane to the Sunshine Coast - including iconic beaches, beautiful hinterland and a finish back in the capital. It's hoped this year the rain quenches south east Queensland's thirsty landscape before and after the ride's three day duration!
For a number of weeks now these inspirational 'sisters of the saddle' have been pushing themselves on and off the bike, their passion for cycling and sense of corporate social responsibility plain to see. Their reward will be an incredible sense of achievement, both personally and for the children and families supported through the AEIOU Foundation and Mater Foundation.
Major charity partner, the AEIOU Foundation for children with autism, will direct funds raised to a refurbishment and fit out of its Toowoomba centre, enabling more children in the region access to a safe, secure and modern facility for care and therapy.
Minor beneficiary, the Mater Foundation, will receive funds to go towards purchasing an in-hospital shuttle to safely and easily transport critically ill babies to theatre, thus significantly reducing the risk of serious clinical problems.