A New Look for 2021

01 Dec 2020

Experience Giving.

Our events are an experience that give like no other. Chain Reaction are experts at delivering challenge experiences that are defined by the calibre of corporate participants and their proven effectiveness in raising funds for children’s charities. There is no event that so seamlessly merges physical and mental challenge with the ability to build corporate relationships.

Feel the moments of humanity and experience working towards a common goal with the backing of your new support network.

Introducing the refreshed Chain Reaction Challenge Foundation brand, just in time for our 2021 Challenges. #experiencegiving

Evolution not revolution.

After 15 years, Chain Reaction Challenge Foundation has unveiled a fresh, new brand identity inspired by their growth and new opportunities. The refreshed look reveals a new, simplified logo, upgraded colour palette and the brand promise that above all, Chain Reaction events will be an experience that gives like no other.

Complimenting the brand logo, is the Foundation’s inspiring brand promise ‘Experience Giving’ and theme of ‘Moments of Humanity’, capturing the passionate and rewarding experiences of Chain Reaction Challenge riders, many of whom return each year to conquer the challenging and unique cycling events to make significant fundraising contributions to kids in need. 

Founder and Chairman, Berrick Wilson explains, “It makes sense as we expand into new opportunities that attract new riders to signify our evolution with a brand refresh that allows more flexibility to represent these innovative elements, the networks we build and the growth of the Foundation.”

The new logo and supporting vision statement are to be rolled out to Challenge riders, charity partners and sponsors from 1 December, in time for the 2021 Challenge events’ training and fundraising initiatives for Melbourne, Sydney and Brisbane business communities.