My Updates
Karl Treacher is the CEO of The Brand Institute of Australia. When he’s not working with brands, he’s riding, building or selling bikes… (then counting the money he’s lost in the process). After 25 years of multi-sport racing, Karl is now a walking injury who single-handedly is supporting the physiotherapy community of Sydney’s northern beaches.
For Karl, the opportunity to raise money for those in need by riding with REA Group in the Chain Reaction event is motivating, and he is excited to be riding with some great people, in a strong team for a terrific cause."
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