ABOUT US

About Chain Reaction

Chain Reaction is the Ultimate Corporate Bike Challenge that raises money for sick children by challenging senior executives who have a passion for cycling and an awareness of their corporate and social responsibilities, to ride a 1,000 plus kilometre course in 7 days.

Chain Reaction is not a mass-participation event; instead it concentrates on selected individuals who want the physical challenge. In return, they benefit from a valuable networking opportunities and the immense satisfaction of directly helping sick children.

Since its first ride in 2007 Chain Reaction has raised over $4.4 million on behalf of its charity partners.

The Chain Reaction Challenge Foundation, ABN 71 790 713 995, is a registered Charitable Fund and is endorsed by the ATO as a Deductible Gift Recipient Charity.

Mission

Chain Reaction's mission is to raise money for children's charities through the running of challenging
cycling events.

Values

Chain Reaction recognises its responsibility to the greater community and believes that individuals working together can make a real difference to the lives of sick children and the charities that support them.
It challenges it riders to use their standing in the business community and they are expected to use their networks to raise a minimum of $5,000 in personal donations for the Victorian and Queensland rides and $10,000 in personal donations for the NSW ride.

Riders and support crew participate in the spirit of camaraderie, teamwork and fun with each event completed as a group and not as a race.

History of Chain Reaction

Chain Reaction was founded in 2007 by Berrick Wilson after his daughter Milla was rushed to hospital with a brain haemorrhage when she was 2 days old.

Over the weeks that Berrick and his wife Caroline spent at the Newborn Intensive Care Unit at the Monash Medical Centre, they benefitted from quality care and attention from all the medical staff. What was obvious from the experience was that even in Australia's major capital cities, more can be done to help our sick children.

After Milla recovered fully, the experience drove Berrick to do something that would allow people in a similar position to himself to assist sick and hospitalised children. As a result Chain Reaction was founded.

Since 2007 Chain Reaction has conducted six 1,000 kilometre rides. The Melbourne business community has undertaken five rides with 36 riders cycling from Adelaide to Melbourne in 2007 and raising $475,000. In 2008, 36 riders rode from Canberra to Melbourne and raised $773,000. In 2009, 36 riders rode around Tasmania before finishing in Melbourne and raised $651,000. In 2010, 42 riders rode from Port Macquarie to Noosa and raised more than $860,000 while in 2011, 43 riders rode from Sydney to Melbourne and raised $1,048,000.

In 2011 Chain Reaction conducted its first ride for the Brisbane and Gold Coast business communities with 37 riders cycling from Forster on the NSW central to Brisbane and raising $608,000.